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CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases 12/29/2020

CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases 12/29/2020

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December 29, 2020
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Cybersecurity CHEQ company uncovered a sophisticated ad-fraud bot scheme that attacks ecommerce sites as more consumers shop online.

CHEQ analysts studied the pay-per-click (PPC) ad-fraud
effects of 30 ecommerce companies spending at least $500,000 monthly to bring in new online shoppers during 2020.

The increase in ecommerce will require support …

Tags: BotsCHEQecommerceFraudIncreasesMetricsSkewingwarns

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